"GLOBAL OIL DEMAND GROWTH MAY SLIP TO 1.2mb/D IN 2016: IEA"

 

World oil demand growth appears to have peaked in the first quarter at 1.8 mb/d and will continue to ease throughout the rest of 2015 and into 2016 as temporary support fades.

Global oil demand growth is forecast to slow to 1.2 million barrels per day (mb/d) in 2016, from an average 1.4 mb/d this year, though strong consumption is expected in non-OECD Asia, according to the IEA Oil Market Report for July.

World oil demand growth appears to have peaked in the first quarter at 1.8 mb/d and will continue to ease throughout the rest of 2015 and into 2016 as temporary support fades, IEA said.

Global oil supply surged by 550 000 barrels per day (550 kb/d) in June, on higher output from both OPEC and non-OPEC producers. At 96.6 mb/d, world oil production was an impressive 3.1 mb/d higher than a year earlier, with OPEC crude and natural gas liquids accounting for 60% of the gain.

Non-OPEC supply growth is expected to grind to a halt in 2016, as lower oil prices and spending cuts take a toll.

OPEC crude supply rose by 340 kb/d in June to 31.7 mb/d, a three- year high, led by record high output from Iraq, Saudi Arabia and the United Arab Emirates. OPEC output stood 1.5 mb/d above the previous year. The “call on OPEC crude and stock change” for 2016 is forecast to rise by 1 mb/d to 30.3 mb/d.

OECD industry inventories hit a record of 2 876 mb in May, up by a steep 38 mb. Product holdings led the build-up and by end-month covered 30.7 days of forward demand. Global supply and demand balances suggest that the rate of global stock increases, quickened rapidly to an astonishing 3.3 mb/d during the second quarter.

Robust margins spurred stronger than expected OECD refinery runs, lifting second quarter global throughput estimates to 78.7 mb/d. Global refinery throughputs are forecast to increase by further 0.7 mb/d in the third quarter, with annual gains shifting to the non-OECD. New capacity start-ups in 2015 and 2016 will put margins under pressure.

"THE NEW GOOGLE TRENDS: BOTH AN AMAZING RESEARCH TOOL AND AMUSING RABBIT HOLE"

When Google launched its redesigned Google Trends site back in June, you might have thought that it was aimed as a tool primarily for journalists, bloggers, and students. And, you may be right in guessing this. But, you are missing out on a great exploratory tool if you aren’t in any of those categories and decided not to explorer the updated Google Trends.

The first thing you’ll notice are the three “featured stories” going across near the top of your browser window. Selecting one of these featured stories leads you to a new page that provides categories of in-depth information. These categories may include news stories, a list of people pertinent to the story, information about geographical differences in interest about the story, a time line of interest, and a list of related topics.

A list of “trending stories” followed the featured stories. These are generally newsworthy stories that have developed in the past 24 hours and are continuing to generate search interest. Selecting a news item from the list of trending stories results in an in-depth page too.

However, you aren’t limited to Google’s featured and trending stories. You can search for any topic or set of topics that have generated sufficient search interest for Google to produce meaningful related information. With Microsoft Windows 10 set for release in just a few weeks on July 29, 2015, it seemed like a good topic to throw to Google Trends. I tried few of the Google Trends story tuning options for this search. First, I limited the search region to just the United States instead of the default region of the entire world. Next, I reduced the time frame to searches in the past 12 months. The default is to consider all searches since 2004. And, finally, I selected the checkbox to turn on indications of news stories about Windows 10 during this period. I could have also narrowed the categories of sources and the type of sources (web search, image search, news search, Google shopping, and YouTube search).

You should be careful on how you interpret Google Trends’ output, however. For example, in the screenshot above, you can see: I once again restricted searches for the past 12 month period in the United States and then searched on the words “football”, “basketball”, and “baseball”. If you don’t think it through (as I failed to do), you might believe that the search for “football” might be mainly about American Football instead of what the rest of the world refers to as Football and we in the U.S. call soccer. Then, like me, you’d be wrong because based on the news stories associated with the search, at least some of the searchers for “football” are about soccer.

Google doesn’t restrict the kind of terms you can use for trend searches. In this final screenshot, you can see: I searched for the words blue, red, yellow, and green. You can see from the chart that the colour pair of blue-red started out relatively close in search interest in 2004 as did the pair of yellow-green. However, over the years, the word “red” appears to be in significantly more searches than blue. And, the search for yellow and green has bifurcated over the years too. Why this is the case is for a much more in-depth research than I conducted. I think though, it shows the kind of questions that can arise from what may have started as a playful or even apparently nonsensical searches. Google Trends can be both a tremendous research tool or a amusing rabbit hole to wander through.

"GOOGLE CHROME MULTILINGUAL SPELLCHECK FEATURE IN THE WORKS"

It’s common for most of us in India to use multiple languages. And that just created a whole new language – Hinglish. Similarly, millions use multiple languages simultaneously as they type.

However, spell check technologies have been limited, enabling just one language at a time. You could either switch to one language, or add words from the other language to your dictionary. Mobile devices, on the other hand, have been more adaptive in their learning of user response. Google Chrome might just change all of it.

According to a report in 9to5 google, “in Chrome dev version 45.0.2453.0 released yesterday, a ‘developer channel’ build of the browser with changes and features that are still in their early development stages and as such not yet ready to be downloaded by the masses, the ability to enable spellchecking in Chrome against multiple languages caught our eye in the official changelog for the release, particularly as its a feature the community has been begging for in frustrated Chromium issue tracker threads dating back to 2008 when the Google-centric browser was released.”

Since these are still developer builds, it will take some time for this feature to become a default feature in the Chrome browser. Also, the multilingual spellcheck function will be restricted to Windows and Linux.

The report adds, “Don’t get overly excited, though – even if the feature does make it to the stable, public release version of the browser, it’s going to take some more time, and there are some other caveats. In an email from Julius Alexander IV, the developer at Google spearheading this functionality’s completion, Alexander says that “only the UI portion of this feature is done for now,” so clicking the UI buttons in the right-click menu to switch between languages won’t actually change the language used by Chrome for spellchecking. He also added that there’s no plan for it to ever work on Mac OS X because Chrome on OS X uses the operating system’s system-wide spellchecking tool, not the one built natively into Chrome.”

"EVAPORATION ENGINES USING ARTIFICIAL MUSCLES MADE FROM BACTERIA"

A team of researchers from US have created evaporation-driven engines that can power common tasks like locomotion and electricity generation. These engines start and run autonomously when placed at air–water interfaces. They are made from biologically inspired artificial muscles which respond to humidity fluctuations.

Doesn’t evaporation take too long for any reasonable device?

Evaporation is a ubiquitous phenomenon in the natural environment and a dominant form of energy transfer in the Earth’s climate. Engineered systems rarely use naturally occurring evaporation as a source of energy, despite a vast number of examples in the biological world. The potential of evaporation to power engineered systems is largely neglected. Furthermore, normal evaporation time scales (daily / weekly) are too slow to use for everyday devices, yet the process carries a significant amount of energy.

The breakthrough here is that near the evaporating surfaces, there exists spatial gradients in relative humidity which provides a potential opportunity to exploit. By confining water to the nanoscale, in specially designed hydroscopic materials, it’s possible to convert energy from evaporation to mechanical work. The confinement induces large pressures in response to changing relative humidity. Scaling this phenomena up to macroscopic (real-world) devices has faced many problems in the past, but the team have managed to overcome a number of them here.

Their solution: Artificial muscles from bacteria

By using cleverly modified naturally occurring bacteria, the team of researchers created hygroscopy-driven artificial muscles (HYDRA’s) that exhibit strong hydration-driven actuation. The HYDRA’s can be thought of as muscle-like elastic bands that contract and expand under changes in humidity.

The material is made from plastic tape coated with a micrometer-thick bacterial spore layer. This layer is formed with modified Bacillus subtilis spores, missing most of their outer protein protective layers. These films change curvature as a function of relative humidity, and dramatic changes in the overall length of tapes occur in humid and dry conditions. The tapes can lift weight against gravity in dry conditions, which is conceptually a remarkable feat for just bacteria-covered tape!

Assembling several tapes as a stack (while leaving air gaps) allows rapid moisture transport to and from the spores, resulting in a material that can be scaled in two dimensions, without compromising hydration/dehydration kinetics.

Engines from artificial muscles

They next thought is that if a small portion of the power generated by the spores could be used to control the evaporation rate or, alternatively, move the spores in and out of the high humidity zone at the surface, the relative humidity experienced by the spores would change rapidly in a cyclical fashion – analogous to a primitive mechanical engine. This is exactly what the team did, and created two types of macroscale evaporation-driven engines to prove the concept: an oscillatory and rotary engine. These engines start and run autonomously when placed at air–water interfaces.

When the water on the surface naturally evaporates, the engine interior becomes slightly more humid, and the HYDRA’s expand. By using many HYDRA’s in combination and connecting them to a small electromagnetic generator, their movement is converted into mechanical energy in which it could drives the engine. The engines are able to power an electricity generator to light up LEDs and drive a miniature car as the water evaporates.

Impressive Performance

When loaded with increasing weight, the range of motion of the artificial muscles reduces, but remains significant even at load weights 50x more than the strips. The estimated work density of the entire strip is 17 J / kg, which is close to mammalian skeletal muscles.

Evaporation-driven engines may find many ‘off-the-grid’ applications in powering things such as robotic systems, sensors, devices and machinery that require function in the natural environment. Furthermore, the researchers suggest the efficiency of the material (which is currently only a few percent), can be drastically improved with further work on the spore design. If achieved, it’s hard to see why this technology won’t be heavily utilized, especially because the material is cheap and the building blocks (spores) are naturally occurring. Places where access to electricity is limited to non-exist, would find this technology truly magnificent.

"TELEPHONE CONNECTIONS IN INDIA SURPASS ONE BILLION: TRAI"

 

The total number of telephone connections in the country crossed the record one billion mark in May, bolstered by growth in number of mobile users.

At the end of May, the total number of telephone connections stood at 1,002.05 million, of which 975.78 million connections were wireless or mobile, data released by regulator TRAI showed today.

The number of connections per 100 persons stood at 79.67 at the end of May. However, the subscriber data is not entirely comparable with the population of the country as many people have multiple connections.

“The number of telephone subscribers in India increased from 999.71 million at the end of April 2015 to 1,002.05 million at the end of May 2015, thereby showing a monthly growth rate of 0.23 percent,” TRAI said.

Of the total wireless subscriber base, maximum of 868.64 million customers were found active in May and as per the report 102 percent of Idea’s subscribers were found to be active during the month.

The mobile subscriber base grew to 975.78 million in May from 973.35 million in April.

The growth in the mobile segment was led by Idea Cellular, which added over 1.25 million new customers taking its customer base to over 160 million. Bharti Airtel added over 1.19 million customers in May. New player Telewings, which operates under the Uninor brand, added 928,870 subscribers.

However, Reliance Communications, BSNL, Sistema Shyam and Tata Tele Services together lost over two million connections during the month.

Land line connections too continued to decline. The number of landline connections fell by 0.36 percent to 26.27 million in May over April.

"GADGET'S USING GRAPHENE FILM"

Researchers at Chalmers University of Technology – Sweden, have developed a method for efficiently cooling electronics using graphene-based film. Almost half of the total energy used in running a computer goes in cooling it down. That is going to change now.

Getting rid of excess heat in efficient ways is imperative to prolonging electronic lifespan, and would also lead to a considerable reduction in energy usage, experts said. The film will be attached to the electronic components which is made up of Silicon and has thermal conductivity capacity which is four times than the copper.

Professor Johan Liu from Chalmers University had shown that the graphene have a cooling effect on Silicon-based electronics, but the challenge was to stick a thick layer of graphene to silicon chips.

According to the Prof Johan Liu, the problem can be solved by creating strong covalent bonds between the graphene film and the surface, which is an electronic component made of silicon. The functionalisation using this kind of bonding doubles the thermal conductivity of the graphene.

The Prof Liu states that “ Increased thermal capacity could lead to several new applications for graphene. One example is the integration of graphene-based film into microelectronic devices and systems, such as highly efficient Light Emitting Diode, lasers and radio frequency components for cooling purposes. He also said that Graphene-based film could also pave the way for faster, smaller, more energy efficient, sustainable high power electronics.

"HOW FINANCIAL MARKET VOLATILITY LEADS TO SHARP COMMODITY SLUMPS?"

A number of commodities have seen sharp corrections lower in recent weeks just as financial market volatility has been on the rise.

A new report by Deutsche Bank says that the recent sharp slump in commodities are more financially driven than a reflection of worsening physical demand for commodities.

A number of commodities have seen sharp declines since the end of June including iron ore (-25%), Brent crude oil (-9%), copper (-5%), thermal coal (-4%) in tandem with a selloff in Chinese equities and as the final days of reckoning in the Greek debt crisis approach.

One possible causal link could be the various restrictions against selling Chinese equities which, in DB’s view, mean that commodities can serve as a proxy hedge. Additionally, liquidation of commodity holdings could fund margin calls on the Chinese equity market exposure.

“Financial market volatility will not, at this stage, materially alter our fundamental market balance assumptions, and in this sense commodity markets have suffered an exogenous shock over the past week.”

A more serious concern is whether these events will unfold in such a manner as to deflect economic growth expectations to the downside in the weeks and months ahead.

DB’s China economists believe that the Chinese equity decline, particularly in H-share Hong Kong market, is not supported by fundamentals.

“Although retail investors represent the majority of share turnover, we expect little spillover to the real economy as equity exposure represents a small share of household assets compared to real estate.”

“However, we would view bulk commodities and specifically iron ore and thermal coal, as markets which are structurally weak where any price recoveries are likely to be unsustainable,” DB said.

“Moreover we do not see the decline in oil as changing the fundamentally negative outlook, so any price rebound on a normalization of the financial environment will be limited, in our view. We continue to watch fundamentals of energy names in the US High Yield sector given the broader contagion risks a default cycle in this sector might pose.”

"EMOTIONAL ROBOT"

Pepper – the world fastest selling humanoid robot created by SoftBank Robotics Corp in Japan. Only 1,000 models were available for the consumer. The base price was set at ¥198,000 ($1,600) with an additional ¥24,600 ($200) monthly data and insurance fees.

Emotional Robot

The world fastest humanoid robot – Pepper is four feet tall and weighing 61 pounds. Pepper is designed to read emotions as well as recognize tones of voice and facial expressions in order to interact with humans. With its array of cameras, touch sensors, accelerometer and other sensors in its “endocrine-type multi-layer neural network,” Pepper has the ability to read your emotions as well as develop its own.

According to SoftBank statement, Pepper has its own evolving emotions which are influenced by people’s facial expressions and words, as well as its surroundings. The developers team admit the statement that the robot will make mistake but the Pepper will learn and grow through its own emotional engine.

Business with Pepper

SoftBank announced a new partnership with the Apple manufacturer Foxconn and the Chinese e-commerce giant Alibaba, which each agreed to invest ¥14.5 billion (over $118 million) for 20 percent shares in SoftBank Robotics Holding. SoftBank envisions Pepper as a first step in spreading robotics worldwide.

Softbank decided to sell ‘Pepper’ at a loss for the first four years but expect to bring profit for the fifth year to become a major force in revenues 20 to 30 years in the future. Company officials stated that they want to keep Pepper affordable, and compared the price of the robot to that of a pet dog in Japan. Pepper has already been used to sell Nestle coffee machines in Japanese stores.

"LINK DIRECTORY IN WORDPRESS"

Are you looking to create a link directory in wordpress, then you are in the right place. There are many blog tutorials to know the best way to create link directory with wordpress and there are many plugins on the internet which claims to create a beautiful web directory, but most of the plugins are useless.

Here we explain the step by step process to create a link directory in word press. 

Step 1: Download Another WordPress Classifieds Plugin (AWPCP) 

Step 2: Install the plugin.

Step 3: Download a theme which is installed on your own link directory ‘Access Press Root’.

Access Press Root is compatible with Another WordPress Classifieds Plugin (AWPCP) and work properly with this plugin.

Setup Directory Plugin

After downloading AWPCP plugin, setup this plugin as the most important process because without setting up this plugin, link directory won’t work.

So open its configuration page which you’ll see in the left menu panel on the WordPress dashboard.

1. Open pages option from WordPress Dashboard, you can see few pages automatically created by this plugin. You can change name, link or heading according to your need.
   
   
2. Change Page Name “AWPCP” to “Your Website names Directory”. For Example “AWPCP” to “Ewebtip Directory”.
   
   
3. Enter the name of the different categories. Categories doesn’t mean blog post categories.
   Go to AWPCP Configuration>>Categories>>Add categories
   
   
4. Now the last step is to change the default front page.
   Go to WordPress Setting>>Reading>>Select a static front page

"HOW THE OPEN PLAN OFFICE IS HELPING HACKERS"

The open plan office has become increasingly popular for businesses. Closed-off offices and cubicles are fast becoming consigned to the history books, but this trend raises a very important question in terms of protecting sensitive information is just what data is exposed to hackers in the open plan office? and how does the CISO manage this information security problem?

In fact, some of the streets surrounding Cheapside not only had screens noticeable on the first floor, but banks of them at street level too.

The research found that one corner, flanked by two different high-profile banking institutions, had over 150 screens between them on the ground floor, facing the street and just a few metres from the glass – half of which included a users’ nameplate above the workstation. The firm says the practice leaves the organisations vulnerable to ‘walk-by’ data theft.

The survey found that hackers could potentially see credential ‘log in’ boxes, emails, what appeared to be corporate database entry screens and numerous ‘documents’ all visible to the naked eye. The study’s findings point to a potential situation where a hacker with time and a zoom lens could potentially piece together the information needed to launch an attack against any of these organisations.

“Historically, if you wanted to rob a bank, you had to physically go into the branch and ‘hold up’ the staff. But with advances in technology, the money moved online and criminals simply followed.”

As a result, and with the constant evolution of IT security enhancements, many of the virtual ways into these establishments are being systematically sealed with criminals looking for new ways to engineer their attacks and liberate the funds. What better way than collecting freely available information by looking through the physical windows of these businesses.”

A Minefield

Bob Massey, principal consultant of Compliance 3, a company that helps contact centres achieve and maintain PCI DSS compliance, says that as the open plan office can allow easy access to sensitive information, both basic and sophisticated methods and rules need to be implemented.

“Any open plan office has people walking around – some of them could be visitors, clients, job applicants, suppliers – any of them could take the opportunity to either capture data from conversations or pick up documents. To be safe, anybody in a location that they’re not authorised to be in should be challenged, and sensitive or personal data removed from the equation,” he says.

“The best businesses can do is to make sure personal and payment data is inaccessible by staff. That means data is physically removed from the work environment and minimizes the risks.”

"5 WAYS - ENTREPRENEURS SEE LIFE DIFFERENTLY"

Entrepreneurship is more than just a career choice. It’s a way of life. Because it consumes your personal life as well as your professional one, it typically changes you as a human being. Your approach to problem solving will change, you’ll learn new skills and become more familiar with new industries and markets. You’ll undergo a personality change — for better or for worse. But perhaps most importantly, during your course as an entrepreneur, your perspective on life will undergo a dramatic shift.

Within a year or two of being an entrepreneur, you’ll more than likely find your worldviews changing in one or more of the following ways:

1. Everything becomes subject to evaluation.

Entrepreneurs are business commanders. They’re responsible for overseeing everything, from operations to management to accounting to sales and marketing. As a result, you learn to see things from a high-level perspective, and become adept at making flash judgements and fast evaluations in demanding circumstances. In the course of a given day, you’ll be forced to evaluate the strength of your financial models, the productivity of your team and the feasibility of your latest deadline projections.

As a result, you’ll start evaluating everything in your life. When deciding which restaurant to eat at, you’ll make a mental pro/con list. When you go see a movie, you’ll think about all the strengths and weaknesses of the picture, and evaluating each situation in terms of its risk and reward in the context of the film. It will feel so natural, you may not even notice it.

2. Decisions seem less consequential.

Everyone makes dozens of decisions each day, ranging from what color socks to wear to whether or not to move to a new city. As an entrepreneur, you’ll be making even more decisions, and most of them will seem more significant than “ordinary” decisions, yet you’ll come to realize that bed decisions can sometimes yield decent results and good decisions don’t guarantee victory.

After several months of helming your business, you’ll see decisions as essential, but less consequential. You’ll no longer be intimidated by the potential fallout of a bad decision; instead, you’ll make the best decision you can as quickly as you can, and you’ll move on.

3. Problems are less intimidating.

In startups, problems seem to arise out of nowhere. Every day, there’s at least one new fire that needs put out and at least one major change you never saw coming. Throughout your stay as an entrepreneur, you’ll become better at handling these problems as they come up, and all the other problems in your life will become less intimidating, too. Rather than seeing them as show-stoppers, you’ll see them as simple puzzles that are unavoidable and demand to be solved.

4. People become more important.

Entrepreneurship helps you see the importance of other people in your life. Your family and friends will be there to support you during your most stressful times. Your investors and mentors will help guide you to make right decisions. Your partners and team mates will help you see your vision through to success. Your clients will make or break your business. Human relationships will dictate your success, and as such, you’ll learn to value them more.

5. Ideas are no longer fleeting.

During the course of a given day, I’d wager the majority of ordinary people come up with at least a half dozen ideas. Those ideas may be large, like an idea for a new business, or small, like an idea for a new dinner dish. They may be good or they may be bad. Regardless of the quality or scope of these ideas, the majority of them are released, never to be thought of again.

As an entrepreneur, you see firsthand the value of an idea. Even bad ideas, if worked on, can become good ideas, and even ideas that never manifest in reality can be learned from if they are properly explored. After your course as an entrepreneur, you’ll never let another of your ideas go immediately. You’ll hold onto each one, explore it and consider it for application. Similarly, you’ll be more willing to hear and explore the ideas of others. You never know when or how your next great venture will begin.

Don’t let these perspective changes intimidate you. It’s true that entrepreneurship changes you, but in most ways, it changes you for the better. Besides, if you aren’t prepared to take a risk for a potentially monumental gain, you might not be cut out to be an entrepreneur in the first place. Your time as a business owner will be a challenging, rewarding and exciting journey. Whether you fail hard or become a massive success, you’ll be grateful you took it.

LIKES AREN'T ENOUGH. NOW FACEBOOK PAGES NEED YOU ITO ADD THEM TO "SEE FIRST”

 

Facebook told businesses to buy Page Likes for years, saying that’s how they could reach people through the News Feed. But over time, a natural increase in competition for space in the feed plus increased restrictions on promotional and marketing posts have eroded the reach of Pages, and subsequently some of the value of Page Likes.

Now Facebook has created an echelon above Likes. A new bar for Pages to push for if they want an intimate/lucrative relationship with people who care about them. It’s called “See First”. Starting in U.S., users can now go to Pages, friends, or public figures’ profiles and add them to their See First list that’s managed in the revamped News Feed Preferences. Getting added to that list guarantees all their posts will appear at the top of user’s News Feed with a blue star.

Compare that to the small, dwindling fraction of a Page’s fans who Like them that see each of their posts, and you’ll understand why I call See First, the new Holy Grail for social marketers. If they can get added, they’ll benefit from not only their most popular posts reaching someone, but anything they post…including overt marketing or sales messages that Facebook tends to hide in the News Feed. It’s these posts that actually sell things or drive traffic away from Facebook which can earn marketers the most.

The feature could let Facebook users tailor their feeds to very specific purposes rather than a mix of everyone they’ve friended or followed. For example, setting a few blogs and newspapers as See First will basically turn the top of your feed into a news reader. Add fashion brands or ecommerce platforms and it becomes a shopping discovery site. Select athletic teams and players and it becomes your sports page.

Greg Marra, the Facebook product manager in charge of See First downplayed the impact of See First on marketers, saying “I don’t think the impact is going to be very large.” But I’m not totally convinced. Facebook knows the feed is a shaky boat, and rocking it scares marketers, so it’s sensible for it to downplay the influence of new features.

Think of it this way. If people use See First, they’ll probably only add a few of their very favorite Pages. Think premier brands and public figures like Red Bull, Katy Perry, Converse, Cristiano Ronaldo, The Walking Dead, or The New York Times. They’ll enjoy a big boost in reach at the expense of all the other Pages someone’s Liked. For mid-quality Pages that don’t get added to See First, the feature could push their posts even further down the feed.

But it’s the Pages which paid for their Likes that might get hurt the most. Many bought ads to gain Likes, assuming the reach, those connections provided would stay constant. Some might not have fully understood that the News Feed would only display posts to more people if they were popular amongst those initially shown them. Or that if someone repeatedly skips over their posts without clicking or Liking when they do see them, that person is less likely to see that Page’s posts in the future.

Essentially, a Like only benefits Pages if they’re publishing content people enjoy, and the likelihood that people enjoy their content is much lower if they had to secure their Like with ads rather than someone seeking them out organically. See First exacerbates this natural selection. Someone who didn’t really love a brand in the first place but Liked it from an ad probably isn’t going to See First them.

The feature is almost inarguably good for users, and therefore for Facebook itself and the league of marketers as a whole. If the feed is full of boring stuff people don’t want to see, they have a poor experience, won’t come back, and then there’s no reach for anyone.

But marketers who thought the Like was the destination are going to have to face the tough reality of the feed economy’s ongoing journey. Those who thought they just had to publish good content may find they need clever new ways to convince users to add them to See First. And marketers who paid for Page Likes might be more skeptical next time Facebook asks them to pay for something.

Facebook is all about putting the user first. But letting them choose what they See First could make the time it takes for some marketers to recoup what they paid for Likes last even longer.

"LED LIGHTBULBS FOR WIRELESS NETWORKS"

Various researchers have created ways to transmit wireless information through LED light fittings for Wi-Fi based networks known as “Li-Fi”. Now engineers at the University of Virginia (U.Va) have created an algorithm that almost any device fitted with standard visible light LEDs able to communicate with other equipment with similar LEDs. For example the LED headlight in your car could communicate to the car in front of you through its LED tail lights, or the LED display in your clock radio could tell the coffee maker to turn on via its indicator light.

Prof. Maite Brandt-Pearce and Mohammad Noshad of Harvard University came up with an idea for transferring the LED fixtures signal to wireless devices. Streaming data at around 300 Mbps from each light, any and all LED lights in the vicinity could be used as wireless access points without the limiting bandwidth problems of radio frequency (RF) wireless networks.

Brandt-Pearce says that we developed a modulation algorithm which will increases the throughput of data in visible light communications. We can also transmit more data without using any additional energy. As more light fixtures get replaced with LED lights we can have different access points to the same network.

Unlike conventional RF Wi-Fi, the system could also be used in places where radio waves create problems or are not permitted, such as around medical equipment in hospitals, in electromagnetically-sensitive manufacturing environments, and in passenger aircraft cabins.

The idea in this technology is to transmit the data using the lighting systems that are already used for the illumination of indoor environments. Prof. Noshad says that the visible light communications offer a compact, dual-use, energy-saving solution and can provide a high-speed secure network connection for a large number of users. This kind of light can be used in any place that has lighting such as stadium, parking lot, etc.

Prof. Noshad also says that the visible light communications has the potential to increase the internet speed in multiuser indoor environment due to its broad bandwidth. It will offer a huge energy saving for the nation since energy is already used for lighting, and thus does not need to be expended for communications.

Thus the “Li – Fi” network by using the LED Fixtures will be more useful for the user’s for their daily basis activity.

"THE APPLE WATCH MIGHT BE FLOPPING, SAYS REPORT"

Apple has been on a roll for the last decade or so — everything it releases seems to be a smash hit, even when the initial reaction is pessimistic. No one talks about the iPad having a goofy name or the iPhone getting all fingerprint-y anymore. These products changed the market for personal computing, but what about the Apple Watch? Data collected by Slice Intelligence shows Apple Watch sales dropping off a cliff. Could this be an old-fashioned Apple flop in the making?

Apple tends not to release sales figures on its products, and when it does they’re very positive general figures on a flashy keynote slide. The numbers from Slice are unofficial, but based on real data collected from users. Slice Intelligence produces a popular app called Slice, which can scan your email for shipping and tracking information. It uses this to keep you updated on where your packages are. The app is free, but by using it you agree to let Slice collect and aggregate data on what you are buying. This gives the company a healthy cross-section of smartphone-equipped consumers, which are of course the only consumers who can use the Apple Watch.

Based on that data, Slice says Apple Watch sales fell significantly after the initial rush — more than 90% from the peak. Most days, Apple is moving under 20,000 Apple Watches, which is very low volume for an Apple product. In recent days, the numbers are even lower — under 10,000 units. The overall sales are probably in the neighborhood of 1.5 million watches.

Perhaps more troubling for Apple, consumers aren’t going for the pricey upgrades. About two-thirds of all Apple Watch sales are for the cheapest “Sport” variant, which starts at $349. The next step up starts at $549, which is into full-price flagship smartphone territory and as for the ridiculous gold Apple Watch Edition which starts at $10,000, Slice says Apple has moved about 2,000 of those devices in US.

So does this spell doom for Apple? Even if the Watch is a certified flop, Apple isn’t going to be hurting for cash as watch sales are a tiny part of the business. The time and money that went into designing the Apple Watch will probably sting more if it doesn’t take off. Apple is used to making high-margin hardware, but people might just not be interested in spending that kind of money on a smartwatch, at least not yet.

The price is certainly an issue, but this may be more of a wearables problem than an Apple problem. Android Wear, which encompases multiple devices, hasn’t sold any better than the Apple Watch, and it’s been out for a year now. Apple isn’t likely to give up on the Apple Watch any time soon, if wearables do take off in the future, Apple will want to be ready.

"WHAT YOU NEED TO KNOW ABOUT WINDOWS SERVER 2016"

The real developments come in terms of microservices, containers and cloud.

While Windows 10 is something of a retreat on Microsoft’s part, back to the familiar desktop and Start menu, Windows Server 2016 is a much bolder move. Although you’ll be able to treat it as just another version of Windows Server if you want – with a range of improvements in security, virtualisation, networking and storage, suitable for sharing files and running applications like Exchange and SQL Server for businesses – small and large, it’s also designed to be a very different platform for new style of applications.

As well as the traditional n-tier client-server architecture and the familiar approach of virtual machines, Windows Server 2016 will also support applications built using microservices and containers.

Containers and Microservices

That’s where Nano Server and Docker support come in. Nano Server is a new deployment option for Windows Server 2016 that has a much smaller footprint, a subset of the Windows Server APIs – and consequently needs far fewer patches and reboots. Nano Server has no local GUI at all, doesn’t support MSI for installing graphical server applications, and the recommended way for working with it is remotely, using PowerShell scripts or the web-based graphical tools Microsoft is building in the Azure portal (like a web version of Task Manager), or with tool like Chef.

Nano Server supports Hyper-V and ASP.NET and it’s also going to be useful for clustered storage, but mostly it’s designed to work with containers, and Windows Server 2016 has multiple types of those. The first is a Windows Server container – that’s the Windows Server equivalent of a Linux container and it’s something you can manage with the Docker management engine that’s built into Windows Server 2016, or with Microsoft’s own container management APIs. Microsoft is already supporting Kubernetes and Mesopshere for orchestrating containers on Azure and it’s likely those will be supported on Windows Server as well.

Then there’s a Hyper-V container – that has more security and isolation, and Azure will use them for running the multitenant services that execute code in which customers have uploaded. It also gives you more flexibility because you don’t have to have the same kernel running in the container as in the underlying server; with Hyper-V container you can update the server but the container will keep the version you’ve tested with your code. 

Virtual machines don’t go away – and Hyper-V is getting some key improvements, from being able to hot-add memory and virtual network adapters, through better security for Linux VMs, to much improved backup, and being able to nest Hyper-V, VMs inside each other – but VMs solve a different problem from containers. A virtual machine is a virtual version of a whole server; a container is a way of abstracting an application (and in the microservices world, you’ll end up with multiple containers working together).

The Software-Defined Data Centre

If you think that sounds more like the cloud than a server in the office, you’re right – the technologies coming in Windows Server 2016 are the ones that Microsoft has been building and refining for Azure, like containers and large-scale software-defined networking and storage. Those are features for the ‘software-defined data centre’ that larger businesses are moving towards, either for private and hybrid cloud or for ubiquitous virtualisation.

The idea is to introduce a new software-defined control plane for the data centre that lets you get sophisticated network and storage features with commodity hardware. That includes software-defined networking features which comes directly from Azure, like a programmable network controller and load balancer.

The most widely applicable feature may be the new rolling cluster upgrades that let you upgrade all the servers in a Hyper-V or Scale-Out File Server cluster without any downtime – each VM gets automatically shut down, upgraded and restarted in turn. You can also take your time about upgrading, running as a mixed-mode cluster until you’re ready to move everything to the new OS.

The new version of Storage Spaces, Storage Spaces Direct, means you can use JBOD for cluster storage rather than more expensive storage. If you run multiple virtualised workloads, the new Storage QoS promises much better resource sharing – this is based on work by Microsoft Research and lets you set policies that guarantee minimum and maximum IOPS. The new network controller takes care of allocating resources dynamically, to make sure the different VMs share resources fairly. 

Some of these features will doubtless be specifically in Windows Server Data Centre rather than the standard version – for example, Storage Replica, which gives you block-level synchronous replication over SMB 3 between servers for disaster recovery and high availability. You could use that for a stretch cluster, or replicate directly between storage volumes. Again, this is the kind of high-end storage functionality you’ve had to buy expensive hardware like SANs to get, that will work in Windows Server 2016 with much cheaper commodity hardware.

"5 TIPS TO SOLVE HANGING PROBLEM IN ANDROID SMARTPHONE

There are millions of Android users around the world and it is increasing, but do you know for every second Android user are facing the problem related to hanging or Freezing in their Android smart phones even those phone which are available at high prices. So, today I’m going to share on 5 Tips to solve the Hanging problem in Android Smart phone.

We all know that Android is one of the best operating System for mobiles and millions of peoples have Android phones, few people thinks that Android smart phone hanging problem occurs due to errors or bugs in Android OS.

Android phone hanging problem occurs due to several reasons, so if you’re facing the same problem then follow these tips.

1.Increase Memory by Deleting Unwanted Data

Do you know that almost every website uses cache to increase the page speed of a website? Whenever you visited a website your phone automatically stores the which is also known as cookies and caches.

These unwanted data will be stored in your phone memory which leads to decreasing the available memory for apps and other files.

Solution:

This problem can be solved easily from settings.

Go to settings>>Storage>>Click on cache and click on OK to clear caches.

2.Move Installed Application to the external memory

If you use too much application on your smart phone then you can move few apps to the external memory. Moving applications to the external memory is the best way to empty the storage space of your phone.

You can install applications directly in to the external memory cards and you can set the external memory card as default memory.

Go to settings>>storage>>Tap on the SD card Storage

3.Use external memory to save Songs and other files

Too much use of phone memory is the main reason to get phone hang. To solve the hanging problem in your Android phone, you can move your files like save your songs, videos and other data in to the external memory and by selecting external memory as default memory helps to store photos and videos which clicked by Camera.

To make the external memory as default memory read second tip.

4.Factory reset option (Not Recommended)

I personally do not recommend this method because it is not familiar with most of the Android users. Factory reset is the last method to delete all unwanted files which comes from browsers, websites, Apps etc.

Factory reset deletes all files, apps, contacts, memos, so most of the android doesn’t use this option.

Secure Process of Factory Reset:

Factory reset process may delete your personal data like contacts & memos so that users must need to follow the secure process before performing the factory reset option.

Whenever you perform factory reset process, never forgot to take backup of all your files. You can move this backup files to the external SD card.

5.Use Cloud Storage

Use Cloud storage to store your files in which you want to save for your future. Store only those files in your memory card you needed every day and upload those files to the cloud storage.

Final Words

At the end of the post ‘5 Tips to solve Hanging problem in Android Smart phone’, I can say that you loved this post. To know more about Android tips keep visiting on Eve tip.

"HOW TO MANAGE YOUR EMAILS MORE EFFECTIVELY"

Email is one of the most used communication tool in business. It allows us to connect with each other whenever we want and gives us the ability to work together by sharing our files or notes from wherever we are. Also, it is fast and easy to use making it very popular. Therefore, everyone prefers to send an email while doing business. As a result, we have to deal with so many emails during the day.

If we don’t manage our emails properly, we may feel overwhelmed. Thus, our productivity can drop. Also, in a cluttered inbox, we may miss important messages. Therefore, we need to be more organized and keep the unread messages to a minimum. Use the below hints to manage your emails more effectively and increase your productivity.

Set a Specific Time to Answer Your Emails

Setting aside a specific time to answer your emails makes you more productive during the day. For example: every morning when you come to work, you can give yourself half an hour to read and answer your emails. You can repeat this routine after lunch or in the afternoon to answer the emails that you received during the day.

Delete Unnecessary Emails

When you open your inbox, go through the unread messages quickly and delete spam or promotional emails. You don’t even need to open them. You should be able to identify from the subject line if that email requires an action or not. Another option is to unsubscribe from promotional emails so you never receive them again. You can work on this option in your spare time because finding the unsubscribe button in promotional emails can sometimes be tricky.

Organize Your Inbox with Folders

Creating a folder for each project you work on or labeling your emails according to specific tasks or deadlines will help you to track your emails more quickly. You can then prioritize and sort these emails that are in different folders. You can also set specific filters to directly send your emails to the right folder as soon as they arrived.

Try to Send Less Email

If you want to receive fewer emails, send fewer emails! It is a very simple rule but it works. You don’t need to send the email to everyone who works with you, if you only want answer from a specific person. If it is necessary, ‘cc’ the others and don’t put their email addresses to the ‘To’ section. Try only putting one email address to the ‘To’ section or start your email with the name of the person you want to get response back.

"TIPS TO RECOVER WHATS APP MESSAGES"

"ATTACKERS ABUSE LEGACY ROUTING PROTOCOL TO AMPLIFY DISTRIBUTED DENIAL - OF - SERVICE ATTACKS"

1. Servers could be haunted by a ghost from 1980s, as hackers have started abusing an obsolete routing protocol to launch distributed denial-of-service attacks.
2. DDoS attacks observed in May by the research team at Akamai abused home and small business (SOHO) routers that still support Routing Information Protocol version 1 (RIPv1). This protocol is designed to allow routers on small networks to exchange information about routes.
3. RIPv1 was first introduced in 1988 and was retired as an Internet standard in 1996 due to multiple deficiencies, including lack of authentication. These were addressed in RIP version 2, which is still in use today.
4. In the DDoS attacks seen by Akamai, which peaked at 12.8 gigabits per second, the attackers used about 500 SOHO routers that are still configured for RIPv1 in order to reflect and amplify their malicious traffic.
5. DDoS reflection is a technique that can be used to hide the real source of the attack, while amplification allows the attackers to increase the amount of traffic they can generate.
6. RIP allows a router to ask other routers for information stored in their routing tables. The problem is that the source IP (Internet Protocol) address of such a request can be spoofed, so the responding routers can be tricked to send their information to an IP address chosen by attackers—like the IP address of an intended victim.
7. This is a reflection attack because the victim will receive unsolicited traffic from abused routers, not directly from systems controlled by the attackers.
8. But there’s another important aspect to this technique: A typical RIPv1 request is 24-byte in size, but if the responses generated by abused routers are larger than that, attackers can generate more traffic they could otherwise do with the bandwidth at their disposal.
9. In the attacks observed by Akamai, the abused routers responded with multiple 504-byte payloads—in some cases 10—for every 24-byte query, achieving 13,000 percent amplification.
10. Other protocols can also be exploited for DDoS reflection and amplification if servers are not configured correctly, including DNS (Domain Name System), mDNS (multicast DNS), NTP (Network Time Protocol) and SNMP (Simple Network Management Protocol).
11. The Akamai team scanned the Internet and found 53,693 devices could be used for DDoS reflection using the RIPv1 protocol. Most of them were home and small business routers.
12. The researchers were able to determine the device make and model for more than 20,000 of them, because they also had their Web-based management interfaces exposed to the Internet.
13. Around 19,000 were Netopia 3000 and 2000 series DSL routers distributed by ISPs, primarily from U.S., to their customers. AT&T had the largest concentration of these devices on its network around 10,000 followed by BellSouth and MegaPath, each with 4,000.
14. More than 4,000 of the RIPv1 devices found by Akamai were ZTE ZXV10 ADSL modems and few hundred were TP-Link TD-8xxx series routers.
15. While all of these devices can be used for DDoS reflection, not all of them are suitable for amplification. Many respond to RIPv1 queries with single route, but the researchers identified that 24,212 devices offered at least 83 percent amplification rate.
16. To avoid falling victim to RIPv1-based attacks, server owners should use access control lists to restrict Internet traffic on UDP source port 520, the Akamai researchers said in their report. Meanwhile, the owners of RIPv1-enabled devices should switch to RIPv2, restrict the protocol’s use to the internal network only or, if neither of those options is viable, use access control lists to restrict RIPv1 traffic only to neighbouring routers.

"BITCOIN GLITCH EXPECTED TO ABATE AS SOFTWARE UPGRADES CONTINUE"

1. Bitcoin experienced a glitch over the weekend that is expected to be resolved as software clients, handle transaction data are upgraded.
2. Some software clients like “Mine” bitcoins are creating invalid transaction data, which are referred to as blocks. Blocks are the records of transactions, and the first miner to complete a block is rewarded with new bitcoins. The blocks are added to bitcoin’s public ledger, called the blockchain.
3. Some software clients who had not been recently upgraded are accepting invalid blocks created by other clients, according to a notice posted on bitcoin.org.
4. Bitcoin transactions must be confirmed by other miners on the network. The software problem means that the clients are showing confirmations of transactions which aren’t accurate, the advisory said. Bitcoin mining operations have lost up to US $50,000 in income due to this problem, it said.
5. “Some software can detect that those blocks are invalid and reject them; other software can’t detect that blocks are invalid, so they show confirmations that aren’t real,” it said.
6. The Bitcoin clients most affected are ones that do Simple Payment Verification, which rely on connections to other trusted nodes. Those SPV clients continue to build new blocks based on invalid ones, Bitcoin.org said.
7. Transactions processed by SPV clients and those on older versions of Bitcoin’s Core client should not trust transactions that have less than 30 confirmations. Bitcoins transactions are usually considered complete when there are six confirmations.
8. Users are advised to upgrade to Bitcoin Core 0.9.5 or later. Those using Web-based wallets for bitcoins should be sure about those applications are on current versions as well, the advisory said.

"TERMINATOR TALK ABOUT SCIENCE"

 

What scientific questions does Mark Zuckerberg was answered? Stephen Hawking wants to know.

In a town hall-style Q&A session held on Tuesday (June 30). Zuckerberg’s Facebook profile, the acclaimed British physicist asked the site’s Co-founder and CEO to share some of the “big questions in science” that he’d like to see answered. Hawking first stated what science-related question he’d like answered: Is there a unified theory of gravity and other forces? (See, nothing too complicated!) Then he turned the question around on Zuckerberg.

Perhaps not surprisingly, the co-founder of the world’s largest social networking site didn’t seem as interested as Hawking in solving the problems of quantum physics. Zuckerberg replied by saying that what really interests him are “questions about people.” [Top 10 Golden Rules of Facebook]

Specifically, he said he’d like answers to the following questions: “What will enable us to live forever? How do we cure all diseases? How does the brain work? How does learning work and how [can] we empower humans to learn a million times more?”

But that’s not all Zuckerberg wants to know. He also said that he is “curious about whether there is a fundamental mathematical law underlying human social relationships that governs the balance of who and what we all care about.”

Of course, none of the questions posed by Zuckerberg (or Hawking) have easy answers. In fact, they might not have answers at all. But there were few other science-related queries put forth at Yesterday’s Facebook town hall that do have easy answers.

One of these questions was posed by former California governor Mr.Arnold Schwarzenegger who, if you recall, is also a former cyborg assassin (at least in the “Terminator” movie franchise). His question: Will the machines win?

The Facebook founder didn’t miss a beat in answering. No, the machines don’t win, according to Zuckerberg.

"10 REASONS YOU'RE NOT A MILLIONAIRE - YET"

Many people out there desperately want to be millionaires, and why wouldn’t they? While money may not buy happiness it can buy a better, less stressful and more fulfilled life. However, before you can be a millionaire you need to have the right strategy and know the reasons why you haven’t met this goal already.

Everybody who wants to be millionaire but isn’t has excuses. “I didn’t pick the right career,” “I can’t afford the schooling,” or “I don’t have time.” These are not reasons, but just excuses and excuses only get in the way of your success. Here are 10 reasons why people do not become millionaires.

1. You have no one guiding you in the right direction.

You need to surround yourself with positive people. Most importantly, you need to find someone you can trust that will help guide you in the right direction. The people you trust most should be the ones pushing you towards success. This is one advantage I did not have early on. I am entirely self-taught, which is why I have created my mentoring program to give that advantage to others.

2. You aren’t willing to make sacrifices.

You really cannot have your cake and eat it too, there are things that you will need to give up. If you can’t sacrifice things like hanging with friends or going out and partying in order to focus on your career, then you will never get the financial success you have been looking for.

3. You fear failure.

You will fail, you will make mistakes, and you need to learn to get over it. If you fear failure, you will never overcome it.

4. Your goals aren’t clear, so neither are your actions.

If you don’t have a clear goal in mind and clear action steps in place to reach that goal, you will never become a millionaire. Take the time to do the planning and do it right.

5. You think other people can succeed but not you.

Believe that you can succeed. Visualize yourself as that successful man or woman who you once envied. If you visualize yourself being a millionaire success, and truly believe it can happen, you are one step closer to your goal.

6. You think your background or location prevents your success.

Nothing can prevent you from success. Lets repeat that: nothing can prevent you from success.

7. You aren’t using the Internet.

The Internet has changed the world and it continues to change the world. If you aren’t using, you aren’t taking advantage of one of the most powerful money making tools out there.

8. You rationalize money can’t buy happiness and forget that it can buy freedom.

Money is your ticket to the freedom so many people want in this world. Freedom can lead to happiness. To find your motivation focus on the freedom that money can buy you.

9. You hang out with the wrong crowd.

The people around you should be your support system. They should be the people there for you, pushing you and keeping you positive and focused. Your crowd of friends and family should not be distractions or negative in any way. If they are, it is time to find a new crowd.

10. You play long shots like the lotto instead of building your skill set.

Building your own skill set and knowledge base is better for you in the long term. Sure, it takes more time and more work but it can lead you to the long-term success that you desire.

Keep these reasons in mind when you are working towards your next professional goal. You will see first hand what you are capable of if you just put these reasons off to the side and focus instead on your path towards becoming a millionaire.

"HOW SEO HELP FOR SMALL BUSINESS"

Search Engine Optimization (SEO) is an essential part in an website and it also most important for small business vendor. Without an SEO there is no way of finding the rank and position in major search engine like google, yahoo, bing, etc.

Yet many small businesses, while aware of SEO, put it on the back burner. This could be because you don’t have enough resources time or money to invest, or perhaps you simply don’t know where to start.

Here i am going to share some point regarding the onsite small business in which SEO measures things that are easy to put into practice on your website. Such that it is a message for google about your website and your services, so that you can find your targeted audience in the market. It would also help to put your website in SERP (Search Engine Result Page) report also.

URLs

Uniform Resource Locator (URL) is the name given for the address of a webpage. Make sure that the URLs of your service pages should be separated by hyphens and ensure that the URLs are depend upon the service page also. If it differs and goes to some other page it will be a black mark on SEO so that the keyword ranking will not be fast.

Title Tags

The title tag appears on the tab at the top of your webpage as a heading in SERPs. It is also called a page title. The title tag will follow a formula called “Keyword Brandname”, where keyword represent the service and brand name represent your product such that it will be identified by your targeted audience. The title tag which we use should to be more than 55 characters, as there is limited space in Google SERPs.

Meta Descriptions

A Meta Description is a short statement that tells the search engine user what a webpage is about. This meta description will appear in all pages of the website. The statement should be about your services and products in which it attracts the users to visit your website.

In this meta description the character count is most important as like the title tag. 155 characters will be the short description of your content, if it exceeds Google doesn’t cut anything but it would be followed as one of the rule of SEO. If it’s too short, Google creates a description for you and it’s always better that you control the text yourself!

Tags <h>

It indicates the heading and sub-heading. There are 6<h> tags which run from <h1> to <h6>. For basic onsite small business SEO, the most important are <h1> and <h2> tags. Make sure to tag page headings with <h1> and subheadings with <h2>.

The <h1> will let search engines to know about the main topic of the page. Ever use one of these tags per page.

The <h2> tag used on subheadings, tells search engines about the other information is on the page. You can use multiple <h2> tags on one page.

Images

Search engines can’t see images like humans, so you’ll need to provide information to them via file names and alt tags.

The alt text should provide a brief explanation of the image, a basic description of what’s happening in the picture. Use hyphens (not underscores) to separate the words in file names.

Content

In SEO world “Content is King”, which means the more content you provide for your audience, the more Google has to crawl, and the better chance your site has of ranking. Once you’ve done with that, it’s a good idea to think about starting a blog. More businesses than ever are starting up blogs. It can be a great way to create content that engages your audience.

SEO for small business is like “MARATHON” so we have to follow the above steps in SEO to stay stable in major search engines.

"THE INTERNET IS NOW OFFICIALLY TOO BIG AS IP ADDRESSES RUN OUT"

 

1. The Internet as we know it is now officially too big for its britches.
2. The organization that assigns IP addresses in North America – the numbers that identify every computer, smartphone and device connected to the Internet – ran out of numbers.
3. IP addresses are the four-number strings like 74.125.224.72 that you’ll sometimes see in your browser’s address bar, in the guts of your smartphone’s system settings, or that you might be asked to type in to your cable modem or WiFi router. That address, 74.125.224.72, is one of many that should take you to Google.com.
4. It’s like the highway system. If you’re driving through New York, you might take Interstate 95 or I-190 or I-287. But in plain English, it’s all the New York State Thruway.
5. There are five huge nonprofit regional organizations that hand out those addresses around the world. For the first time, the American Registry for Internet Numbers, in charge of North America, had to turn down a request for a block of addresses because it didn’t have enough.
6. The problem is there are only those four numbers in addresses, a system called IPv4. It’s been in place for more than 30 years, and even the architects of the Internet could not have predicted the amazing success and universal adoption of the Internet and World Wide Web.
7. Even optimistically, the total amount of unused or under-used IPv4 address space that could be made available only represents a ‘stop gap’ measure in the life of the IPv4 Internet. The demand for Internet addresses will only continue to grow.
8. But the people who run the web have known this was coming for years. So work has been under way for years on what’s called IPv6 longer addresses that also include letters. There are only about 4.3 billion possible IPv4 addresses, which engineers assumed would be more than enough in the 1990s. With IPv6, there are about 340 trillion trillion trillion combinations specifically: 340,282,366,920,938,463,463,374,607,431,768,211,456. (Let’s just say 340 gajillion).
9. Ideally, you shouldn’t see any impact from the switchover to IPv6, since both systems are meant to work side by side. But adoption by Internet service providers and large public organizations has been slow. Google, which monitors whether you get to it through IPv4 or IPv6, says only 21 percent of its U.S. traffic comes through IPv6 — and that’s the highest rate of any country in the world.
10. It is time for Internet service providers to move to IPv6 to enable the Internet’s continued growth,” Curran said. “Businesses should be aware that this transition is already well underway for many service providers in the region and make sure that their public-facing websites are reachable via Ipv6.