"HOW SEO HELP FOR SMALL BUSINESS"

Search Engine Optimization (SEO) is an essential part in an website and it also most important for small business vendor. Without an SEO there is no way of finding the rank and position in major search engine like google, yahoo, bing, etc.

Yet many small businesses, while aware of SEO, put it on the back burner. This could be because you don’t have enough resources time or money to invest, or perhaps you simply don’t know where to start.

Here i am going to share some point regarding the onsite small business in which SEO measures things that are easy to put into practice on your website. Such that it is a message for google about your website and your services, so that you can find your targeted audience in the market. It would also help to put your website in SERP (Search Engine Result Page) report also.

URLs

Uniform Resource Locator (URL) is the name given for the address of a webpage. Make sure that the URLs of your service pages should be separated by hyphens and ensure that the URLs are depend upon the service page also. If it differs and goes to some other page it will be a black mark on SEO so that the keyword ranking will not be fast.

Title Tags

The title tag appears on the tab at the top of your webpage as a heading in SERPs. It is also called a page title. The title tag will follow a formula called “Keyword Brandname”, where keyword represent the service and brand name represent your product such that it will be identified by your targeted audience. The title tag which we use should to be more than 55 characters, as there is limited space in Google SERPs.

Meta Descriptions

A Meta Description is a short statement that tells the search engine user what a webpage is about. This meta description will appear in all pages of the website. The statement should be about your services and products in which it attracts the users to visit your website.

In this meta description the character count is most important as like the title tag. 155 characters will be the short description of your content, if it exceeds Google doesn’t cut anything but it would be followed as one of the rule of SEO. If it’s too short, Google creates a description for you and it’s always better that you control the text yourself!

Tags <h>

It indicates the heading and sub-heading. There are 6<h> tags which run from <h1> to <h6>. For basic onsite small business SEO, the most important are <h1> and <h2> tags. Make sure to tag page headings with <h1> and subheadings with <h2>.

The <h1> will let search engines to know about the main topic of the page. Ever use one of these tags per page.

The <h2> tag used on subheadings, tells search engines about the other information is on the page. You can use multiple <h2> tags on one page.

Images

Search engines can’t see images like humans, so you’ll need to provide information to them via file names and alt tags.

The alt text should provide a brief explanation of the image, a basic description of what’s happening in the picture. Use hyphens (not underscores) to separate the words in file names.

Content

In SEO world “Content is King”, which means the more content you provide for your audience, the more Google has to crawl, and the better chance your site has of ranking. Once you’ve done with that, it’s a good idea to think about starting a blog. More businesses than ever are starting up blogs. It can be a great way to create content that engages your audience.

SEO for small business is like “MARATHON” so we have to follow the above steps in SEO to stay stable in major search engines.